Meta, the parent company of Facebook, has confirmed Kenya as one of the nations where content creators can now earn money through Facebook, Instagram, and Threads. The announcement was made in a statement to the press, introducing two new monetization features for eligible creators in Kenya.
This development follows an agreement between Meta and President William Ruto in December 2022. President Ruto had previously remarked, “I have spoken directly to Meta, the parent company of Facebook, to monetize content. If I was not a State officer, I wonder what the content on my small Facebook page would earn me daily.”
According to Meta’s statement, the new features include In-stream Ads on Facebook and Facebook Ads on Reels. These tools will allow creators to monetize their original videos and engage with their communities. “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together,” said Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey (AMET), during the rollout.
In-stream Ads can appear before, during, or after on-demand videos, whether it’s pre-recorded content or recordings of previous live streams. Ads on Facebook Reels will be seamlessly integrated into original reels, enabling creators to earn based on the performance of their content.
Eligible creators in Kenya will have the opportunity to earn from their video and reels content, with support available in over 30 languages globally, including Swahili. To utilize these products, creators must comply with Facebook’s policies and be over 18 years old. For in-stream ads, additional eligibility standards include having a minimum of 5,000 followers.
“This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop shop for all creators,” added Moon Baz.
The introduction of these monetization features is expected to significantly boost content creation in Kenya’s creative industry.
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