Japanese Government has ecouraged youth to increase alcohol intake in order to boost economy through taxe generated from breweries.
“The domestic alcoholic beverage market is shrinking due to demographic changes such as the declining birthrate and aging population, and lifestyle changes due to the impact of COVID-19,” said the website, adding that the competition aimed to “appeal to the younger generation … and to revitalize the industry.”
The government will hold campaigns to give youths a paltform to suggest business ideas that will encourage many people to consume alcohol.
The winner will receive support for their plan to be commercialized, according to the tax offic
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